Service 06
Understand what moves performance.
Descriptive reporting shows what happened. Driver analysis examines which measurable factors are associated with different business outcomes.
Discuss this capability →Business challenges
Where teams get stuck.
- 01Teams see correlation and assume causation
- 02Performance changes have several plausible explanations
- 03Averages obscure important segment differences
Business driversInvestigate the factors connected to performance.
Photo: Jakub Zerdzicki / PexelsQuestions
What we help answer.
- What characteristics are associated with higher conversion?
- Which behaviors predict repeat purchase?
- Which operational factors correspond with delays?
Focus
What we analyze.
Example engagement
A focused engagement.
Investigate whether traffic source, device, discount, landing page, customer status, or other measurable factors are associated with conversion differences.
Potential outputs
- Driver analysis
- Controlled comparison
- Segmented findings
Start with the questionHave data.
Have data.
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