01
Marketing & Conversion Analytics
Connect channel investment, on-site behavior, conversion, and customer quality to understand how acquisition contributes to commercial performance.
Focus areas
→- ROAS
- CAC
- CTR
Our services
Analytics for better commerce decisions.
Connected support across marketing, customers, pricing, operations, planning, and reporting.
Connected analyticsSee performance across the complete commerce system.
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Customer Analytics
Analyze who buys, who returns, how behavior changes, and where repeat business is weakening across the customer base.
Focus areas
→- Retention rate
- Churn rate
- Repeat purchase rate
03
Pricing & Promotion Analytics
Measure how price and promotional decisions influence demand, customer behavior, revenue, and contribution—not just transaction volume.
Focus areas
→- Average selling price
- Discount rate
- Contribution margin
04
E-Commerce Operations Analytics
Connect orders, inventory, fulfillment, shipping, returns, and cancellations to identify bottlenecks and protect the customer experience.
Focus areas
→- Fulfillment time
- Return rate
- Cancellation rate
05
Forecasting & Planning
Use historical performance, seasonality, operational constraints, and business scenarios to support inventory, staffing, and commercial planning.
Focus areas
→- Sales trend
- Order-volume forecast
- Demand forecast
06
Business Driver Analysis
Descriptive reporting shows what happened. Driver analysis examines which measurable factors are associated with different business outcomes.
Focus areas
→- Conversion
- Repeat purchase
- Order value
07
Reporting & Decision Support
Create a clear management reporting system that explains what changed, where to investigate, and which decisions deserve attention.
Focus areas
→- Revenue
- Contribution
- Customers
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